Introduction To SEO Foundation Course | Simplilearn

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Search Engine Optimization (SEO) is complex. To simplify the concepts, we will • Identify the three major parties involved with SEO • Describing, how these three players interact based on their incentives • How Search engines strive to provide these results • How search engine optimizes work to influence search rankings After completing this lesson you will be able to: • Name the 3 major parties involved in SEO • Identify the incentives of each party involved in SEO • How the incentives of various parties shape the entire search ecosystems • List the pros and cons of SEO compared to other digital marketing disciplines Key Takeaways: • Users: The most relevant results • Search Engines: Make money from paid search • SEOs: Show their information to searchers • Each of the incentives in of the major players in SEO interact with each other to create the search market. • Pros of SEO: Relatively inexpensive, long lasting • Cons of SEO: Constantly changing competitive Search Engine Optimization (SEO) Foundation Course: http://www.simplilearn.com/digital-marketing/seo-basics-training-course?utm_campaign=seo-tut-for-beginers-3kcM9zrW8Aw&utm_medium=SC&utm_source=youtube For more updates on courses and tips follow us on: - Facebook: https://www.facebook.com/Simplilearn - Twitter: https://twitter.com/simplilearn Get the android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0