Conversion Rate: The Metric That Matters

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Conversion rate is one of the most important metrics to understand in analyzing your online marketing campaigns. To calculate a conversion rate, we take the frequency of an event (the conversion of our choice) and divide it by the total number of interactions on our websites. To learn about conversion rate optimization (CRO) and how we can use CR to better understand the effectiveness and profitability of marketing campaigns, subscribe today: http://www.youtube.com/subscription_center?add_user=danielleeman