Google Ads Rookie? Are You Making These 9 Beginner Mistakes?

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Google Ads Rookie? Are You Making These 9 Beginner Mistakes? 27 Killer Tips To Building Your Email List Fast: Download The eBook Now: http://www.hotclicks.com.au/27-smart-list-building-strategies Google Ads [FREE] Video Training Series: http://www.hotclicks.com.au/adwords-free-video-training-series Discover The Secrets To "Hacking" Google Ads For Real Success! Learn what NOT to do... and what's working now! Welcome to my Online Marketing Strategies YouTube Channel. Learn fantastic tips and tricks to build your business online. Fast! Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney, NSW 2000 E: hotclicks573@gmail.com W: http://www.hotclicks.com.au/ I'm a huge fan of connecting on social media. If you're on these social networks, let's follow each other: Twitter: https://twitter.com/HotClicksPPC Google+: https://plus.google.com/+AdwordsresultsAu/posts Facebook: https://www.facebook.com/AdWordsPayPerClick Pinterest: https://www.pinterest.com.au/onlinemarketingstrategies/ Instagram: https://www.instagram.com/online_marketing_strategy_guy/ More Great Articles On Growing Your Online Business How Do I Optimise My Website's Copy? So how do you optimise your website copy to ensure it's quick and easy to digest? The best way to optimise your content is to: Break up your content with images. Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points. This quickly lets your readers determine if they want to go from scanning to reading. Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric. About Phil Adair: Phil is a fully qualified Google AdWords Professional with satisfied clients Worldwide. He has been advising businesses professionally in the digital marketing space for over 14 years, helping them succeed with their online strategies and overall online presence. Phil could be described as a fast learning resourceful guy with a true passion for online marketing.  He has been trained in all aspects of Google AdWords Campaign Management. He started his PPC career in 2004, moving from customer service over to the AdWords team at a very progressive digital marketing agency before breaking away and starting his own business. Phil's resume highlights go something like this: ● Certified partner: Google AdWords ● Worked as a Consultant/Advisor ● Worked with - and - for several small & medium sized businesses ● Worked with - and - for select larger businesses - some with ad budgets in the millions of dollars... Over the last few years, Phil has been teaching Pay Per Click or PPC, particularly through his online courses – and also continues to consult with clients directly – advising them on PPC advertising and teaching businesses how to really kick goals and succeed online. Having helped quite a few people gain entry into the world of PPC, he thought why not bring this message to the masses? Phil's areas of expertise are as follows: • Google AdWords Training • Search Engine Optimisation Training • Social Media Training • Landing Pages (Conversion Techniques/Psychology) Training