GDPR Explained: 81% of You Will Ignore This Marketing Strategy In 2018 (Entrepreneur Advice)

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GDPR Explained: 81% of You Will Ignore This Marketing Strategy In 2018 (Entrepreneur Advice) A lot of entrepreneur advice can be found online. However, I believe that being GDPR complaint is the greatest marketing strategy in 2018 that I (or anyone) can give you. 81% of all businesses will not be GDPR compliant by May 2018. If you don't act now, then your chance of success will be much slimmer than anyone that does. This GDPR guide and GDPR compliance checklist is written by experts and Cyber Essentials accreditors with the singular goal: GDPR explained simply. You're probably wondering "why do I need a GDPR compliance checklist?" Or you may have questioned if there's any justification for the hype surrounding the General Protection Data Regulation. GDPR exists to protect EU-citizens from cyber criminals or businesses mistreating their personal identifiable information, then is GDPR a bad thing? Best of all, 81% of your competitors will not be GDPR compliant by May 2018. This means that GDPR compliance gives you the unique selling point that other companies can't offer their customers. Therefore, if your company is GDPR compliant, then you'll have a penalty-free business that retains customers and attracts new business. So, the only question you really need to ask yourself is this: "how much is GDPR compliance worth to me?" GDPR Explained: Lesson#1 What is GDPR compliance? So what is GDPR compliance? Well, GDPR (General Data Protection Regulation) is new legislation that replaces the Data Protection Directive. It becomes enforceable by May 25th 2018 and is developed by the Council of the European Union, the European Parliament, and the European Commission with the aim to: - Strengthen and unify data protection for all EU citizens - Give back control over personal data to EU citizens and residents - Create new "digital rights" for EU citizens - Simplify and unify regulation within the EU - Make it easier for non-EU countries to comply with their regulations Unlike a directive, GDPR does not require national governments to pass any enabling legislation and thus is directly binding and applicable to any business that stores EU citizen data (even if the data is not collected or stored on a server located in the EU). A single set of rules will apply to all EU member states. Each member state will establish an independent Supervisory Authority (SA) to listen to and investigate complaints, sanction and administrative offences. There will be steeper financial consequences if a company's online security is breached and has it's data leaked online. This penalty will be up to 20-million Euros or 4% of global turnover (whichever is greater). GDPR Explained: Lesson #2 What is "personal data" under GDPR? In accordance with GDPR, Personally Identifiable Information (also referred to as PII) is considered to be any information that can be associated with an individual. GDPR Explained: Lesson #3 How does GDPR affect marketing and the data you collect? The General Data Protection Regulation is designed to prevent personal information being traded or sold to a third-party. GDPR and the collection of data is that overly complicated Terms and Conditions pages on their website will have to be replaced with a more straightforward and easier to understand use of terminology and language. It is good practice to clearly state what a person is choosing to opt into and how their personal information will be used. GDPR Explained: Lesson #4 What about GDPR and email marketing? Subscribers and customers must be able to withdraw their consent at any time, granted access to any data you have about them and allowed the right to be forgotten. GDPR Explained: Lesson #5 How will GDPR affect schools? When a school, charity or business collects a child's personal data, consent must be given by the child's parent or custodian. GDPR Explained: Lesson #6 What is a GDOR data breach? As data breaches and cybercrime are somewhat hot topics, many wonder what does a data breach mean for GDPR. When the General Data Protection Regulation finally takes full effect, the Data Controller will be legally obligated to notify the European Supervisory Authority. Reporting a data breach must be done within 72 hours of becoming aware that a data breach has happened. GDPR Explained: Lesson #7 GDPR made easy Each individual member state will create an SA (Supervision Authority) to handle and investigate any complaints about your business breaking legislation. The EDPB (European Data Protection Board) will be responsible for coordinating the Supervision Authority. So here's what you need to do: ▶️ 1. Subscribe + Click Notification Bell ▶️ 2. Comment + Share This Video With Someone Who Needs This ▶️ 3. Download Your Free Opt-In Landing Page Guide: https://www.gogochimp.com/lead-gen-landing-page-template/ Thanks :-) #gdpr #generaldataprotectionregulation #gdprexplained